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Review: Black Friday 2020

9.12.2020 by Laura Valentine

Like most of this year, 2020’s cyber-weekend was bound to be unprecedented; many stores were closed or operating limited shopper capacity, consumers were reluctant to make large purchases due to financial unrest, and online sales were booming.   Preparing for the unexpected was never going to be easy, so how did Black Friday play out, and what will it mean for eCommerce businesses in the run-up to Christmas?  Lockdown 2.0  The announcement of the UK’s second lockdown not only took its toll on retailers preparing for the peak season, but also on consumers’ shopping plans. At the end of October, it was announced that non-essential retailers in…

Peak Season 2020: Are you ready for Black Friday?

28.10.2020 by Laura Valentine

Earlier this month we reported that Covid-19 has acted as a catalyst for digital transformation, with businesses across the globe turning to their online channels to boost sales while footfall in their brick-and-mortar stores is down. With Black Friday looming, competition for online sales is set to be hotter than ever…

Guest Blog: Is your site ready for 2020’s cyber weekend?

23.10.2020 by Guest

This guest post was authored by Mark Blackhurst, co-Founder of Digital Next.   Last year, we highlighted the importance of accelerating the speed of your website in preparation for a traffic surge over the peak period (Black Friday, Cyber Monday and the run-up to Christmas). We also…

Guest Blog: Why SEO is more important than ever

28.9.2020 by Guest

This guest post was authored by Mark Blackhurst, Co-Founder of Digital Next. Businesses across the globe are slowly coming to terms with the ‘new normal’ and keen to make sure they take their first steps into a post-pandemic world with their…

Peak Season 2020: Stay secure this Black Friday

14.9.2020 by Laura Valentine

What do you get when you cross the biggest shopping day of the year with a year that’s already seen a record-breaking number of cyber-attacks? Over the last few years, the retail industry has experienced a growing number of increasingly damaging attacks and breaches during the peak period of Black Friday, Cyber Monday and the run…

Planning for an unprecedented peak season 

15.7.2020 by Laura Valentine

Is it ever too early to start peak-season planning? Year on year, Black Friday grows in popularity in the UK, with only 8% of people saying that they avoid the event altogether. Each year we talk about making sure your…

Are You Ready for Peak Season?

24.7.2018 by Jenn Granger

It’s that time of year again – businesses around the world are preparing themselves for Black Friday and the holiday rush. While it might seem a lifetime away, in the world of eCommerce - with just months to go -…