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New Aussie Search Gives Google Levy

11.4.2006 by Mother Superior

Google has bought a new search technology called Orion and along with it - inventor Ori Allon. The new technology, also coveted by Microsoft and Yahoo!, finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant. The technologies true innovation lies in the accuracy with which it returns results and the speed at which you subsequently find the relevant information. It is good news for sponsored links - and therefore…