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Sarah UKFast | Account Manager

Online Advertising Spells Deadly Decline For Print

9.1.2009 by Mother Superior

Latest national newspaper circulation figures coupled with news of Exchange & Mart’s decision to drop its print version are further indications that online media are usurping the territory previously held by traditional print forms. Reports this week have revealed that classified car magazine Exchange & Mart has taken the momentous decision to completely exit the print arena to concentrate on its website offering. According to Brand Republic, “the print version (of Exchange & Mart) has been hard hit by the collapse of the classified market in print and by the rise of online competitors such as eBay and Craigslist”. Undoubtedly…

Obama Understands the Need for an Online Brand in 2009

8.1.2009 by Mother Superior

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers. Presidential campaigns cost a lot of money and while a large chunk of the…

PR Builds Your Online Presence

17.9.2007 by Mother Superior

As Communications Director at UKFast, I occasionally do presentations to businesses on the ways they can boost their brand using the Internet. At the end of last week I did a talk with the CIPR in Manchester on podcasting as…