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Why Getting Personal Online Should Never Have Been the Next Big Thing

8.2.2013 by Guest

Ian Patterson is project director at the newly formed consultancy Discerning Digital, who work with businesses and brands to unlock their online potential. You can follow updates about the new consultancy launch on Twitter @digicoachhouse. The personalised web has taken a huge leap forward with the launch of Facebook's new Graph Search. This shift in the way we find, digest and value search results is fundamental to some predictions that it was only a matter of time before search and social officially joined together to create a new kind of information experience. Graph Search allows Facebook users to find out…

Marketing gap between search and traditional

2.7.2010 by Mother Superior

At the start of last month I did a talk for Network Northwest about incorporating online marketing into your overall strategy. I was intrigued to see that the feeling around the room was that social networking, search, blogging and video…