UKFast Blog: marketing

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online. The answer…

Back in May 2008 Google controversially changed its rules to allow companies to bid on rival trademarks. This afforded firms the potential opportunity to achieve top billing on rival terms. Understandably, this change generated a new campaign intensity that inevitably…

Two outwardly unrelated articles grabbed my attention this week and it turns out that they are potentially closely related after all. First of all a YouGov report suggested that online advertising was pretty ineffective, well at least on major sites…

Woolies has had a phoenix-like rebirth as an Internet retailer, the stories have enthused this week. The development is seen as a lovely, fluffy good news story to warm the hearts of Britons in these cold times. It is as…

Today the Internet is awash with news, article, links and blogs about the new Government report on Britain's digital future. When reading through the various online entries on the subject it is striking just how many different industries this report…

I am delighted to say that UKFast enjoyed another record year this year. A big thank you must go to our team, which has grown considerably this year, for continuing to deliver an excellent service to clients. It is their…

It is impossible not to notice the effects of the recession in the world around us, particularly on the high street where sales have slumped to record lows. However, what I have also noticed is that the Internet genuinely has…

Interflora has become the first trademark holder to challenge Google’s Adword policy of allowing companies to bid on rivals’ trademarked terms. The US flower delivery giant has issued a lawsuit in the UK courts citing the UK Trade Marks Act…

I am delighted to be able to report that UKFast won a M.E.N. Business of the Year Award last night. We are all thrilled with the win, not only because it meant a great night’s celebration, but also because it…

The latest figures for online ad spend are an eye opening read. According to the Internet Advertising Bureau, internet advertising expenditure increased by 21% year on year in the first half of 2008, while the total ad market fell by…