In a guest post written article by Matt Fielding, head of search at Manchester-based link building agency Custard, we take a look at the truth behind the SEO buzz of link building. If you own a website, chances are you want traffic to that site, unless it’s one of those strange blogs about what your cat ate that day. Search engines are generally the biggest traffic source for any website, so visibility within Google et al is a valuable commodity. Ask any SEO expert and they’ll tell you that if you want to appear on the first page of Google, you have…
