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Sarah UKFast | Account Manager

Power to the Likeable People

5.2.2009 by The Brigadier

You don’t often see “likeability” as a key characteristic, or core competency when recruiting people. Yet in my view, it’s an essential business quality - “People Do Business With People” - whether it’s selling goods and services or customer operations, the ability to form genuine, warm relationships is one of the ingredients to successful, profitable trading. I am still surprised when people think it is their technical / product knowledge alone which is good enough to secure a job. Human beings are emotional creatures, programmed after thousands of years of evolution to seek out and make connections with other human…