Last week, at Internet World, I was a little surprised at just how much attention my podcasting generated. While many of the crowd were very web savvy, a lot of them still did not quite understand why an Internet company would deal in audio production. The most common question was - "Where's the money in it?" After I explained the value of reaching out in a more personal way a lot of them would agree that the return on investment, while not directly about revenue could actually be of very great value to them. It strikes me that business on…
