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Sarah UKFast | Account Manager

Marketing gap between search and traditional

2.7.2010 by Mother Superior

At the start of last month I did a talk for Network Northwest about incorporating online marketing into your overall strategy. I was intrigued to see that the feeling around the room was that social networking, search, blogging and video were all quite separate from the activities of traditional marketing. Many of the SMB owners were concerned that they were not joining up all of the possible marketing efforts. It's interesting to see that integrating search in particular to the overall strategy is something that the UK's biggest businesses also see as a challenge. The IAB's Search Marketing Barometer 2010…