The user journey on your site is what determines whether or not your customers are going to buy your products. Can you really afford to lose customers before they reach the all-important ‘confirm purchase’ button? If your user journey could do with a revamp and your conversions need a boost, check out these six steps to creating an effective purchasing journey for your website. 1. The big picture From the very first interaction with your brand through an advert or social media post, right the way through to the ‘thank you for your purchase’ emails, your user wants to feel…
