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How to Build an Effective User Journey

12.4.2019 by Charlotte Greene

The user journey on your site is what determines whether or not your customers are going to buy your products. Can you really afford to lose customers before they reach the all-important ‘confirm purchase’ button? If your user journey could do with a revamp and your conversions need a boost, check out these six steps to creating an effective purchasing journey for your website. 1.       The big picture From the very first interaction with your brand through an advert or social media post, right the way through to the ‘thank you for your purchase’ emails, your user wants to feel…

How to Create a Safer Password – and Why it Still Matters

7.2.2017 by Jenn Granger

You might not know it yet, but today is the most important day of the year. It’s not Christmas, it’s not your birthday, you haven’t forgotten your anniversary; today is Safer Internet Day, and – in terms of your business…

How to Meet Customers’ Growing Expectations

1.11.2016 by Jenn Granger

While the user experience (UX) is confined to the site itself, the customer experience (CX) goes beyond the realms of the digital to the logistical. Amongst the challenges for retailers is understanding how these two must work together. We asked…

How to be Smarter, Faster & Better with Skip Fidura

6.10.2016 by Guest

In case the eCommerce event of the season has passed you by, and you’ve yet to get your fix of expert insights from eCommerce Live 2016, the lovely Dani has compiled the highlights from dotmailer email guru Skip Fidora. Skip…

How to Build a Killer Mobile App

3.10.2016 by Jenn Granger

By 2017, the number of application – or ‘app’ – downloads is expected to hit an incredible 268.69 billion. This means two things. One, applications are so hot right now. Two, it’s not enough to have an app; it needs…

How to Choose your Ideal eCommerce Host

22.8.2016 by Jenn Granger

Deciding which web hosting provider to pick for your eCommerce site can range from confusing to downright stressful. This is partly because web hosting is a bit of a dark art – while most people will visit websites every day,…

How to Drive Change with NPS

19.11.2015 by Jenn Granger

It can be so easy to get caught up in the business element of a business that you forget that, at the end of the day, if your customers aren’t having a good time, then neither will you. It would…

How To Prevent Code Exploits

1.7.2014 by Jenn Granger

What’s a code exploit? Do you know?? I didn’t know! But now I do and you should too. Breaches are increasing so get your security on and find out how to protect yourself with this super handy awesome video. We're…

How to Conquer a Country: Tips for Startups

21.5.2014 by Jenn Granger

If you’re eating a big meal – a burrito, say – you’re going to want to eat all that deliciousness in one go. But sometimes – if it’s a GIANT BURRITO for instance - then that’s not going to work.…