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It Pays to be at the Centre of Attention

20.10.2008 by Mother Superior

Rural communities in the UK have come to the end of their tether with broadband providers and their deceptive claims, reports this week say. Broadband firms overstating the ‘speed’ of their packages is not new and the fact the rural…

Don’t Kick Google StreetView to the Curb

18.7.2008 by Mother Superior

Last week Google made front page news with the revelation that its StreetView mapping cars had hit the roads of UK cities. For those of you who don’t know what Google StreetView is, it is the 360 degree photographing of…

Viacom/YouTube Battle Threatens to Trample Web User’s Privacy

4.7.2008 by Mother Superior

This week a US court delivered a landmark ruling that raises questions about internet users’ rights to privacy. The ruling comes from the high-profile and very bitter legal dispute between YouTube and Viacom. In case you are not familiar with…

Tesco Takes Moral Stand Against Google Awords?

9.5.2008 by Mother Superior

UK supermarket titan Tesco has announced that it is not bidding on rivals’ names despite the introduction of Google Adwords changes. If true what are Tesco’s motivations? Immediate reactions have been that Tesco does not want to dance to Google’s…

Google Now the Top Global Brand

28.4.2008 by Mother Superior

Google is once again the biggest brand in the world, well according to one report at least. Admittedly, the said report is from highly respected market research agency Millward Brown and it has the online search engine titan as top…

Yahoo Too Proud for Microsoft’s Advances

18.4.2008 by Mother Superior

What is it about Microsoft that it seems no one wants to play with them? The global computing giant has issued an unsolicited $43 billion offer to buy Yahoo but the online portal seems to be willing to do almost…

Google Devalues Trademarks With Adwords Changes

11.4.2008 by Mother Superior

May 5th is set to be a watershed date in the UK internet arena but unfortunately not for a good reason in my opinion. Internet search goliath Google will be fundamentally changing its search engine paid ranking rules to bring…

Microsoft Opens up the Search Market?

6.2.2008 by Mother Superior

It has been almost a week since Microsoft put a deal on the table for Yahoo! to consider. While we don't seem to be hearing much yet from Jerry Yang and his board of directors the rest of the industry…

Google Must Redress in Order to Reward Businesses in 2008

3.1.2008 by Mother Superior

Google seems to be coming under fire at the start of this year with suggestions that 2008 needs to be about refining search and rewarding the right websites. The Guardian's Jack Schofield suggests that some of the information we read…

Does Google Broad Match Work for Everyone?

8.10.2007 by Mother Superior

Google offers marketers a number of keyword matching options through its PPC AdWords centre. Broad match is the default option and it allows you to appear in results when any single word from your keyword phrase appears, but does it…