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Brits Prepared to be Monitored to get Personalised Browsing

19.3.2009 by Dick Branston

New research from Brand Republic has found that the British public are prepared to have their browsing monitored to facilitate a more personalised service from the search engine providers. Apparently Google intends to monitor user habits in order to target…

Google is Still the Super Brand

2.3.2009 by Dick Branston

The Centre for Brand Analysis has published its UK Superbrands list for 2009 with some interesting inclusions. The first thing that stands out is that Google is top of the list, as it was in 2008. And its rivals are…

Slow Sites Cost More Says Google

25.2.2009 by Dick Branston

If you thought that spending more than your competitors on pay per click (PPC) advertising campaigns was all that you needed to do to get top billing then you would be wrong. In fact very wrong. PPC plays a key…

Advertise Online – But Where! – Part 2

21.2.2009 by Dick Branston

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online. The answer…

There’s Fast and There’s UKFast

16.2.2009 by Dick Branston

Back in May 2008 Google controversially changed its rules to allow companies to bid on rival trademarks. This afforded firms the potential opportunity to achieve top billing on rival terms. Understandably, this change generated a new campaign intensity that inevitably…

Advertise Online – But Where! – Part 1

14.2.2009 by Dick Branston

Two outwardly unrelated articles grabbed my attention this week and it turns out that they are potentially closely related after all. First of all a YouGov report suggested that online advertising was pretty ineffective, well at least on major sites…

Google’s Brand is Damaged by Negotiable Principles

22.1.2009 by Mother Superior

As a brand name Google is arguably unmatched in the world. The fact that the proper noun has become a commonly used verb – ‘googled’- says it all. But while a brand can be the most recognisable in its particular…

Net Neutrality vs. Net Advancement

20.1.2009 by Mother Superior

New US President Barack Obama’s first term in office starts today and he is expected to deliver sweeping resolutions to many key issues. One of those key battle grounds is the argument pitching the major ISPs against advocates of Net…

Obama Understands the Need for an Online Brand in 2009

8.1.2009 by Mother Superior

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers. Presidential campaigns cost a lot of money and while a large chunk of the…

Interflora to Sue Over Google AdWords Tactics

10.12.2008 by Mother Superior

Interflora has become the first trademark holder to challenge Google’s Adword policy of allowing companies to bid on rivals’ trademarked terms. The US flower delivery giant has issued a lawsuit in the UK courts citing the UK Trade Marks Act…