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Sarah UKFast | Account Manager

Murdoch’s Toll Booth in the Sea

4.12.2009 by Mother Superior

Rupert Murdoch would have us all believe that "paying for content online is right and that aggregators like Google that use newspaper content but don't pay for it are doing something wrong." (BBC article). And he's actually got a level of support behind him...from the traditional print media that is. Johnson Press, the UK's largest regional newspaper publisher has recently moved to start charging for its online content. The challenge they both face is Google and other news aggregators that are able to bypass the subscription page and direct readers straight to the article for free. News Corp appears to…