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Sarah UKFast | Account Manager

Exhibiting: The Underrated Sales Channel

29.10.2009 by Mother Superior

The latest IPA Bellwether report tells us that businesses are now more confident about economic conditions, however the vast majority are still not prepared to increase their offline marketing budgets. Is this the right approach in this climate? It may seem strange for an internet business to be supporting the idea of offline marketing spend but having just returned from an extremely successful E-commerce Expo at Earl’s Court, we’ve been reminded once again of the value of face-to-face interaction. There is no doubt that online ad spend is the best arena for businesses to dip their toe in the water…