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Is This the Social Media Election?

6.5.2010 by Dick Branston

As the nation takes to the polls for the closest election in a generation, the true winner of the first digital election has already been identified as social media. Following its influential role in Barack Obama's 2008 US election campaign, the key party leaders have all identified Facebook, Twitter and YouTube as ways to engage new voters. From The Conservative Party's ad takeover of the YouTube homepage today to Labour's application which enables supporters to update their Facebook and Twitter status, this general election has identified how important this new medium is to political campaigning. While the first ever election…