Downtime is an eCommerce business’ worst nightmare at the best of times. But with the peak season sales period just weeks away, implementing a strategy which keeps Black Friday downtime to a minimum is paramount to your online success. Here are six industry insights to help you and your business avoid Black Friday downtime as much as possible. 1. Cache static pages On days like Black Friday, take into account the amount of traffic that is browsing as well as converting. Consumers like to shop around on multiple sites to find the best deal, which means there can be traffic…
