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Advertise Online – But Where! – Part 2

21.2.2009 by Dick Branston

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online. The answer…

There’s Fast and There’s UKFast

16.2.2009 by Dick Branston

Back in May 2008 Google controversially changed its rules to allow companies to bid on rival trademarks. This afforded firms the potential opportunity to achieve top billing on rival terms. Understandably, this change generated a new campaign intensity that inevitably…

Advertise Online – But Where! – Part 1

14.2.2009 by Dick Branston

Two outwardly unrelated articles grabbed my attention this week and it turns out that they are potentially closely related after all. First of all a YouGov report suggested that online advertising was pretty ineffective, well at least on major sites…

Woolies Is Back!!…Well Sort Of

7.2.2009 by Dick Branston

Woolies has had a phoenix-like rebirth as an Internet retailer, the stories have enthused this week. The development is seen as a lovely, fluffy good news story to warm the hearts of Britons in these cold times. It is as…

Government Should Press Gang ISPs to its Big Brother Agenda, Says Report

3.2.2009 by Dick Branston

The eagerly awaited interim publication of the Government report on the future of digital industries in Britain has suggested that ISPs should be forced to take part in Westminster's snooping campaign. According to the authors of 'Digital Britain', the UK…

Digital Britain – Interim Report = Half-Baked Ideas!

31.1.2009 by Dick Branston

Today the Internet is awash with news, article, links and blogs about the new Government report on Britain's digital future. When reading through the various online entries on the subject it is striking just how many different industries this report…

Shoppers Flock to Virtual High Street

15.1.2009 by Mother Superior

While the traditional high street struggled in 2008, leading to a number of unfortunate business windups, the virtual high street continued to gain market share with impressive increases in both sales and visitor figures. According to Mark Howe of Google,…

Online Advertising Spells Deadly Decline For Print

9.1.2009 by Mother Superior

Latest national newspaper circulation figures coupled with news of Exchange & Mart’s decision to drop its print version are further indications that online media are usurping the territory previously held by traditional print forms. Reports this week have revealed that…

Pleasing 2008, Even Better 2009 on the Cards

31.12.2008 by Mother Superior

I am delighted to say that UKFast enjoyed another record year this year. A big thank you must go to our team, which has grown considerably this year, for continuing to deliver an excellent service to clients. It is their…

Internet Gives Businesses the Flexibility to Adapt to Business Conditions

23.12.2008 by Mother Superior

It is impossible not to notice the effects of the recession in the world around us, particularly on the high street where sales have slumped to record lows. However, what I have also noticed is that the Internet genuinely has…