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Guest Blog: Is your site ready for 2020’s cyber weekend?

23.10.2020 by Guest

This guest post was authored by Mark Blackhurst, co-Founder of Digital Next.   Last year, we highlighted the importance of accelerating the speed of your website in preparation for a traffic surge over the peak period (Black Friday, Cyber Monday and the run-up to Christmas). We also touched on the importance of SEO, multi-channel marketing and offering plenty of discounts and special deals in order to drive conversions.   As we look ahead to this season during a time of pandemic disruption, it’s important to acknowledge that this may be the most important cyber weekend for many years. With so much at stake, how can your eCommerce platform extract the most from these critical upcoming online events?  SEO is not dead  Your…