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Quashing Consumer Impatience

9.10.2018 by Jenn Granger

Whether it’s waiting for a page to load, going through checkout or choosing a shipping method, consumers expect retailers to provide a user journey that is quicker than ever. But it turns out consumers aren’t the only demographic allergic to patience. In fact, a third of the entire UK population now describe themselves as ‘particularly impatient’. When was the last time you raged over a message that wasn’t replied to within 60 seconds? And the reason why we’re an impatient nation? Drumroll please… we’re addicted to dopamine. Now, I know what you’re thinking, dopa-what? Dopamine is a type of neurotransmitter,…

Google Confirms Faster Sites Rank Higher

13.4.2010 by Dick Branston

Supporting what we have long known at City Tower, Google has followed up comments made by Matt Cutts in November by confirming that site speed is now a ranking factor in its SEO algorithm. According to a blog post published…

Speed for the People

2.7.2009 by The Brigadier

At UKFast we’ve been talking about the need for website speed in terms of its benefits for SEO and dynamic content for some time. But let’s not lose sight of the driver behind making your web presence quicker - people.…