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Sarah UKFast | Account Manager

Convergence and Diversifying Your Traffic

18.12.2006 by Mother Superior

It seems that writing about convergence these days always brings one pre-requisite with it: Google. Following talks with Orange the search leader is preparing to deliver a new generation of mobile phone content in what is described as a multi-billion dollar partnership. Just yesterday a colleague and I were discussing the time it takes to access the net on a mobile phone and the quality of information available. I joked that we should download Google Earth. And now, the two superbrands are looking to make this a reality by 2008. I wouldn't be surprised if Orange followed this up with…

Convergence and Keeping your Traffic

7.12.2006 by Mother Superior

We're experiencing the early stages of convergence and the big players are doing their best to bolster online offerings so that once they've got visitors, they keep them as long as possible. SKY is a good example, having just announced…