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Quashing Consumer Impatience

9.10.2018 by Jenn Granger

Whether it’s waiting for a page to load, going through checkout or choosing a shipping method, consumers expect retailers to provide a user journey that is quicker than ever. But it turns out consumers aren’t the only demographic allergic to patience. In fact, a third of the entire UK population now describe themselves as ‘particularly impatient’. When was the last time you raged over a message that wasn’t replied to within 60 seconds? And the reason why we’re an impatient nation? Drumroll please… we’re addicted to dopamine. Now, I know what you’re thinking, dopa-what? Dopamine is a type of neurotransmitter,…

eCommerce Live UK – The Highlights

27.9.2018 by Jenn Granger

Can you believe it? The online retailers’ event of the year, eCommerce Live UK, was an entire week ago. How time flies. With keynote speakers from all areas of the eCommerce community, the event was packed with interesting presentations, fascinating…