There's been a lot of talk about the best social media strategies, how to get the best ROI and how to measure it, but businesses are forgetting the basics. A panel of social gurus at our latest round table debated whether businesses who simply 'switch off' social media can maintain a great reputation. Ignoring or clocking off from social media is a major faux-pas being committed by businesses, as more and more users take to online networking for customer service. That’s according to seven industry experts who met at our round table event to discuss the growing impact of social…
