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Online Ad Spend up, Microsoft + ITV Play Catch-up

21.5.2007 by Mother Superior

For the first time since Internet adspend began its dizzying climb, television advertising spend has dropped. A new report into online adspend shows that in the UK internet advertising has now broken the £2bn mark. When I began watching these figures in early 2005, internet was catching up with radio spend. In the UK, we now spend almost 4x more on online ads than we do on radio advertising and display advertising has also been dwarfed. So it is no surprise that Microsoft has just gone all out, spending a reported $6bn on online advertising company aQuantive Inc. But it's…

Back Tracking on YouTube

2.3.2007 by Mother Superior

Literally moments after I posted the last blog, I noticed a story on the UKFast website which reveals another big content provider deal for YouTube. The BBC has signed a deal to create at least 2 dedicated channels on the…

Convergence and Keeping your Traffic

7.12.2006 by Mother Superior

We're experiencing the early stages of convergence and the big players are doing their best to bolster online offerings so that once they've got visitors, they keep them as long as possible. SKY is a good example, having just announced…