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No Technology Recession

19.9.2008 by Mother Superior

The annual Interbrands survey gives an insight into the fastest growing global brands and shows that the technology and internet focused companies are making the largest gains. Google has jumped 43% in the last year climbing into the top 10…

Online Community Messaging

30.5.2008 by Mother Superior

In their efforts to connect with potential customers online, businesses are already using online banner ads, site sponsorship and email marketing but can we predict the next big development to hit the mainstream? In my view it’s going to be…

Tesco Takes Moral Stand Against Google Awords?

9.5.2008 by Mother Superior

UK supermarket titan Tesco has announced that it is not bidding on rivals’ names despite the introduction of Google Adwords changes. If true what are Tesco’s motivations? Immediate reactions have been that Tesco does not want to dance to Google’s…

Google Now the Top Global Brand

28.4.2008 by Mother Superior

Google is once again the biggest brand in the world, well according to one report at least. Admittedly, the said report is from highly respected market research agency Millward Brown and it has the online search engine titan as top…

Monitoring Brand Popularity Online

4.7.2007 by Mother Superior

Some results from a survey by PR agency immediate future have been published this week and they look at the Internet's most talked about brands. The study takes the Interbrand Top 100 Companies and looks at how they rank when…