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Now is Not the Time to Compromise on Your Green Values

28.2.2009 by Dick Branston

Innovation is at the heart of UKFast. It is one of our five core values because striving to be innovative keeps us at the forefront of our industry, standing out from the crowd in terms of what we offer to…

Advertise Online – But Where! – Part 2

21.2.2009 by Dick Branston

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online. The answer…

There’s Fast and There’s UKFast

16.2.2009 by Dick Branston

Back in May 2008 Google controversially changed its rules to allow companies to bid on rival trademarks. This afforded firms the potential opportunity to achieve top billing on rival terms. Understandably, this change generated a new campaign intensity that inevitably…

Advertise Online – But Where! – Part 1

14.2.2009 by Dick Branston

Two outwardly unrelated articles grabbed my attention this week and it turns out that they are potentially closely related after all. First of all a YouGov report suggested that online advertising was pretty ineffective, well at least on major sites…

Woolies Is Back!!…Well Sort Of

7.2.2009 by Dick Branston

Woolies has had a phoenix-like rebirth as an Internet retailer, the stories have enthused this week. The development is seen as a lovely, fluffy good news story to warm the hearts of Britons in these cold times. It is as…

Google’s Brand is Damaged by Negotiable Principles

22.1.2009 by Mother Superior

As a brand name Google is arguably unmatched in the world. The fact that the proper noun has become a commonly used verb – ‘googled’- says it all. But while a brand can be the most recognisable in its particular…

Obama Understands the Need for an Online Brand in 2009

8.1.2009 by Mother Superior

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers. Presidential campaigns cost a lot of money and while a large chunk of the…

Interflora to Sue Over Google AdWords Tactics

10.12.2008 by Mother Superior

Interflora has become the first trademark holder to challenge Google’s Adword policy of allowing companies to bid on rivals’ trademarked terms. The US flower delivery giant has issued a lawsuit in the UK courts citing the UK Trade Marks Act…

UKFast Wins MEN Business Award

11.11.2008 by Mother Superior

I am delighted to be able to report that UKFast won a M.E.N. Business of the Year Award last night. We are all thrilled with the win, not only because it meant a great night’s celebration, but also because it…

Internet Can be a Remedy to the Credit Crunch

10.10.2008 by Mother Superior

The latest figures for online ad spend are an eye opening read. According to the Internet Advertising Bureau, internet advertising expenditure increased by 21% year on year in the first half of 2008, while the total ad market fell by…