I've been thinking recently, that for me the problem with the hype surrounding Social Media, is that people often just think of it as a marketing tool and nothing more. However, forget that facebook, twitter, digg...etc exist and think of Social Media as an ethos and a philosophy. These are communication tools that enhance our ability to collaborate, create groups and use the web in a far more sociable and connected way. But by sociable, I don't mean to socialise. No, I mean to communicate, work together, share experiences and much more. These tools are being used to great effect…
