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Peak Season 2020: Are you ready for Black Friday?

28.10.2020 by Laura Valentine

Earlier this month we reported that Covid-19 has acted as a catalyst for digital transformation, with businesses across the globe turning to their online channels to boost sales while footfall in their brick-and-mortar stores is down. With Black Friday looming, competition for online sales is set to be hotter than ever and, in the middle of a recession, there’s a lot at stake this year.   So how will reduced footfall and increased online shopping affect your eCommerce strategy this cyber-weekend?   Falling footfall  When non-essential shops reopened in June, footfall began to steadily increase, but store visits remained below typical levels. By October, footfall had decreased to below 70% of the average for the time of year. And…

Guest Blog: Is your site ready for 2020’s cyber weekend?

23.10.2020 by Guest

This guest post was authored by Mark Blackhurst, co-Founder of Digital Next.   Last year, we highlighted the importance of accelerating the speed of your website in preparation for a traffic surge over the peak period (Black Friday, Cyber Monday and the run-up to Christmas). We also…

Peak Season 2020: Stay secure this Black Friday

14.9.2020 by Laura Valentine

What do you get when you cross the biggest shopping day of the year with a year that’s already seen a record-breaking number of cyber-attacks? Over the last few years, the retail industry has experienced a growing number of increasingly damaging attacks and breaches during the peak period of Black Friday, Cyber Monday and the run…

Planning for an unprecedented peak season 

15.7.2020 by Laura Valentine

Is it ever too early to start peak-season planning? Year on year, Black Friday grows in popularity in the UK, with only 8% of people saying that they avoid the event altogether. Each year we talk about making sure your…

Black Friday: 6 Common Mistakes to Avoid

13.11.2019 by Charlotte Nuttall

A slow site is an eCommerce business’ worst nightmare at the best of times. With the peak season sales period nearly upon us, implementing a strategy which keeps Black Friday disruption to a minimum is paramount to your online success.…

eCommerce Guest Blog: Get Ready for the Internet’s Peak Season

21.10.2019 by Charlotte Nuttall

Mark Blackhurst, Co-Founder of Digital Next, shares his behind-the-scenes tips and tricks as the eCommerce peak season creeps closer. As any experienced sales or marketing professional knows all too well, eCommerce companies need to prepare meticulously for the weeks leading…

Peak Season Reasons to Up Your Security

1.10.2019 by Charlotte Nuttall

Today marks the beginning of European Cyber Security Month! The first fortnightly theme of 2019 is cyber-hygiene. In other words, exploring practical steps to improve your online security. With Black Friday and Cyber Monday just eight weeks away, this is…

Behind the Scenes: PDH Sports’ Peak Season Prep

12.9.2019 by Charlotte Nuttall

This Black Friday and peak-season prep blog is authored by Lisa Hargrave, co-founder of successful racket retailer pdhsports.com.  * After a hyperbolic 2018, the volume of online transactions around the Black Friday weekend and beyond is predicted to be even…

Black Friday: When and How to Prepare

11.9.2019 by Charlotte Nuttall

Black Friday falls on the last Friday of November each year, with Cyber Monday the following Monday. What was once two days of discounted products has now become multiple weeks of flash deals and sales, though these two days still…