Earlier this month we reported that Covid-19 has acted as a catalyst for digital transformation, with businesses across the globe turning to their online channels to boost sales while footfall in their brick-and-mortar stores is down. With Black Friday looming, competition for online sales is set to be hotter than ever and, in the middle of a recession, there’s a lot at stake this year. So how will reduced footfall and increased online shopping affect your eCommerce strategy this cyber-weekend? Falling footfall When non-essential shops reopened in June, footfall began to steadily increase, but store visits remained below typical levels. By October, footfall had decreased to below 70% of the average for the time of year. And…
What do you get when you cross the biggest shopping day of the year with a year that’s already seen a record-breaking number of cyber-attacks? Over the last few years, the retail industry has experienced a growing number of increasingly damaging attacks and breaches during the peak period of Black Friday, Cyber Monday and the run…
