The Internet Advertising Bureau has set its sights on the B2B market with the news that only one third are currently embracing online marketing. Apparently 63% of respondents say that the Internet will take more of their marketing budget in the future. From a privileged position as a technological B2B company, it's quite easy to suggest that this move is more a necessity than a choice. Print platforms are now notoriously difficult for B2B companies to reach an audience through - raising awareness in non trade titles particularly. Quite apart from the worth of advertising space, editorial is very tough…
