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Sarah UKFast | Account Manager

B2B Slow to Market on the Net

23.3.2006 by Mother Superior

The Internet Advertising Bureau has set its sights on the B2B market with the news that only one third are currently embracing online marketing. Apparently 63% of respondents say that the Internet will take more of their marketing budget in the future. From a privileged position as a technological B2B company, it's quite easy to suggest that this move is more a necessity than a choice. Print platforms are now notoriously difficult for B2B companies to reach an audience through - raising awareness in non trade titles particularly. Quite apart from the worth of advertising space, editorial is very tough…