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APIs: What Can They Do For Your Business?

16.10.2018 by Jenn Granger

APIs are one of the most vital tools that help big companies do their jobs quickly and with the efficiency you need to keep your business ahead of the game. However, do you know what an API actually is and how it does its amazing job? Let’s take a closer look at what this key tech can do for your company.   What is an API? An API (Application Programming Interface) is a platform that lists a series of functionalities and operations that developers can use, along with a description of these functions. These operations perform specific actions for your…

The Forecast for Social Ads

12.6.2014 by Jenn Granger

Targeted ads aren’t exactly a new thing, but when social media teams up with the UK’s number one conversation point – the weather – you know it’s on. Twitter has teamed up with the Weather Company to bring us weather-targeted…