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Internet Can be a Remedy to the Credit Crunch

10.10.2008 by Mother Superior

The latest figures for online ad spend are an eye opening read. According to the Internet Advertising Bureau, internet advertising expenditure increased by 21% year on year in the first half of 2008, while the total ad market fell by…

ICANN Joins Google in Putting Boot Into Brands

27.6.2008 by Mother Superior

What is a brand worth? Well, a couple of months ago a lot more than it is now thanks to Google and ICANN. Successfully building a brand identity costs a lot in time, thought and money but the rewards are…

Tesco Takes Moral Stand Against Google Awords?

9.5.2008 by Mother Superior

UK supermarket titan Tesco has announced that it is not bidding on rivals’ names despite the introduction of Google Adwords changes. If true what are Tesco’s motivations? Immediate reactions have been that Tesco does not want to dance to Google’s…

Google Now the Top Global Brand

28.4.2008 by Mother Superior

Google is once again the biggest brand in the world, well according to one report at least. Admittedly, the said report is from highly respected market research agency Millward Brown and it has the online search engine titan as top…

Yahoo Too Proud for Microsoft’s Advances

18.4.2008 by Mother Superior

What is it about Microsoft that it seems no one wants to play with them? The global computing giant has issued an unsolicited $43 billion offer to buy Yahoo but the online portal seems to be willing to do almost…

Google Devalues Trademarks With Adwords Changes

11.4.2008 by Mother Superior

May 5th is set to be a watershed date in the UK internet arena but unfortunately not for a good reason in my opinion. Internet search goliath Google will be fundamentally changing its search engine paid ranking rules to bring…

Web Content That Improves Your ROI

31.1.2008 by Mother Superior

In relation to other advertising mediums, the internet is just emerging from infancy. It's no surprise then that many people are still not getting sponsored links right and essentially throwing money away by delivering poor relevance. Search engines reward on…

Does Google Broad Match Work for Everyone?

8.10.2007 by Mother Superior

Google offers marketers a number of keyword matching options through its PPC AdWords centre. Broad match is the default option and it allows you to appear in results when any single word from your keyword phrase appears, but does it…