Alexa metrics
Live Chat

Welcome to UKFast, do you have a question? Our hosting experts have the answers.

Chat Now
Sarah UKFast | Account Manager

When Reviews go Wrong

6.7.2011 by Jenn Granger

The public has long relied on peer recommendations when choosing a product or service. Pre internet, these recommendations would have been through friends, neighbours, family etc. Now, they are often from complete strangers. Amazon was one of the early adopters of consumer product reviews and they have helped the company become a dominant force. When I shop on Amazon a large factor in my buying decision will be the star rating and what other people say about the product. Numerous studies back this behaviour up and prove that consumer recommendations are a key buying indicator. Google has embraced this desire…

Google Goes from Strength to Strength

16.10.2009 by Dick Branston

Is there a more dominant business in its market than Google is today? The word ‘giant’ is over used to describe the size of companies but in Google’s case is seems inadequately small. So let’s say the galaxy-sized company this…

You Need the Love of a Good Google

4.8.2009 by Dick Branston

To be a success online you need many things - a great idea, determination, a little capital etc. But top of your list has to be Google Love. Trying to grow an online business without it would be like trying…

Google Forges on as Yahoo Throws in the Towel

28.5.2009 by Dick Branston

In the past week it has been suggested that search goliath Google is ready to anger some of the business world all over again by ramping up the ante on its controversial Adwords rules. In May last year there was…

Slow Sites Cost More Says Google

25.2.2009 by Dick Branston

If you thought that spending more than your competitors on pay per click (PPC) advertising campaigns was all that you needed to do to get top billing then you would be wrong. In fact very wrong. PPC plays a key…

Advertise Online – But Where! – Part 2

21.2.2009 by Dick Branston

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online. The answer…

There’s Fast and There’s UKFast

16.2.2009 by Dick Branston

Back in May 2008 Google controversially changed its rules to allow companies to bid on rival trademarks. This afforded firms the potential opportunity to achieve top billing on rival terms. Understandably, this change generated a new campaign intensity that inevitably…

Advertise Online – But Where! – Part 1

14.2.2009 by Dick Branston

Two outwardly unrelated articles grabbed my attention this week and it turns out that they are potentially closely related after all. First of all a YouGov report suggested that online advertising was pretty ineffective, well at least on major sites…

Obama Understands the Need for an Online Brand in 2009

8.1.2009 by Mother Superior

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers. Presidential campaigns cost a lot of money and while a large chunk of the…

Interflora to Sue Over Google AdWords Tactics

10.12.2008 by Mother Superior

Interflora has become the first trademark holder to challenge Google’s Adword policy of allowing companies to bid on rivals’ trademarked terms. The US flower delivery giant has issued a lawsuit in the UK courts citing the UK Trade Marks Act…