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Online Ad Spend up, Microsoft + ITV Play Catch-up

21.5.2007 by Mother Superior

For the first time since Internet adspend began its dizzying climb, television advertising spend has dropped. A new report into online adspend shows that in the UK internet advertising has now broken the £2bn mark. When I began watching these…

The Web’s ad Potential Finally Mainstream?

19.6.2006 by Mother Superior

The potency of word of mouth advertising on the Internet is not new, but often for the mainstream to take the shift online seriously, they require a traditional giant to coerce them. That's why Proctor & Gamble's announcing of the…