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Advertise Online – But Where! – Part 2

21.2.2009 by Dick Branston

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online. The answer…

There’s Fast and There’s UKFast

16.2.2009 by Dick Branston

Back in May 2008 Google controversially changed its rules to allow companies to bid on rival trademarks. This afforded firms the potential opportunity to achieve top billing on rival terms. Understandably, this change generated a new campaign intensity that inevitably…

Advertise Online – But Where! – Part 1

14.2.2009 by Dick Branston

Two outwardly unrelated articles grabbed my attention this week and it turns out that they are potentially closely related after all. First of all a YouGov report suggested that online advertising was pretty ineffective, well at least on major sites…

Online Advertising Spells Deadly Decline For Print

9.1.2009 by Mother Superior

Latest national newspaper circulation figures coupled with news of Exchange & Mart’s decision to drop its print version are further indications that online media are usurping the territory previously held by traditional print forms. Reports this week have revealed that…

Obama Understands the Need for an Online Brand in 2009

8.1.2009 by Mother Superior

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers. Presidential campaigns cost a lot of money and while a large chunk of the…

Internet Can be a Remedy to the Credit Crunch

10.10.2008 by Mother Superior

The latest figures for online ad spend are an eye opening read. According to the Internet Advertising Bureau, internet advertising expenditure increased by 21% year on year in the first half of 2008, while the total ad market fell by…

Is the BBC Website Good Value for Money

11.6.2008 by Mother Superior

Here’s a thought - As the BBC website is available to the world and therefore can be read by non-licence fee payers, should it be funded by the license fee? This is a pretty contentious point. With the validity of…

Online Community Messaging

30.5.2008 by Mother Superior

In their efforts to connect with potential customers online, businesses are already using online banner ads, site sponsorship and email marketing but can we predict the next big development to hit the mainstream? In my view it’s going to be…

Microsoft Opens up the Search Market?

6.2.2008 by Mother Superior

It has been almost a week since Microsoft put a deal on the table for Yahoo! to consider. While we don't seem to be hearing much yet from Jerry Yang and his board of directors the rest of the industry…

Web Content That Improves Your ROI

31.1.2008 by Mother Superior

In relation to other advertising mediums, the internet is just emerging from infancy. It's no surprise then that many people are still not getting sponsored links right and essentially throwing money away by delivering poor relevance. Search engines reward on…