From the need to feel part of a community to the influence of AI, how much control does the customer have over their buying journey? And what can online retailers do to make sure this user journey is optimised to increase conversions? Last month, UKFast held a webinar on the psychology of buying. We discussed how the customer experience is changing and what influences people to click ‘buy’. The webinar speakers were: Transform your eCommerce business now with our free whitepaper. Mike Morris, Business Mentor and UK Operations Director at Maestro Business Academy Ian Walton, Director at Sales Velocity UK…
