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The word personalisation is often thrown around the marketing world without much thought. We know that as businesses we must personalise our communications and websites to please consumers which are evermore impatient and expectant of a fast, totally relevant user journey. But what does it actually mean? How can you do it well? And what will your business gain from utilising personalisation in your marketing strategy? 1. The basics of personalisation Having strong foundations is paramount to your marketing strategies, and personalisation is no different. Addressing people by their first names is shown to increase open rates in…
