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Personalisation in Marketing: 5 Expert Tips

5.12.2019 by Charlotte Greene

The word personalisation is often thrown around the marketing world without much thought. We know that as businesses we must personalise our communications and websites to please consumers which are evermore impatient and expectant of a fast, totally relevant user journey. But what does it actually mean? How can you do it well? And what will your business gain from utilising personalisation in your marketing strategy? 1.      The basics of personalisation Having strong foundations is paramount to your marketing strategies, and personalisation is no different. Addressing people by their first names is shown to increase open rates in…

Your Top 5 UKFast Webinars of 2019

25.11.2019 by Charlotte Greene

What a year it has been for our UKFast webinars! Each week, we’ve brought you insightful discussions from the finest industry professionals, diving into all things cloud, cybersecurity, eCommerce and more. From huge enterprises to tiny startups, we’ve welcomed speakers…

Black Friday: 6 Common Mistakes to Avoid

13.11.2019 by Charlotte Greene

A slow site is an eCommerce business’ worst nightmare at the best of times. With the peak season sales period nearly upon us, implementing a strategy which keeps Black Friday disruption to a minimum is paramount to your online success.…

Intel Vulnerability: Intel’s ‘New Zombieload Flaw’

12.11.2019 by Charlotte Greene

On 12th November 2019, Intel® disclosed a potential security vulnerability which affects a number of Intel® Processors. The hardware flaw affects server memory and may allow for unexpected reloads of a device (DoS attack) if unmitigated. What is the new…

Website Load Testing: Why, When and How

8.11.2019 by Charlotte Greene

Website load testing is the process of simulating traffic influxes to your site and measuring its performance. Compared with other forms of website assessments such as usability testing, load testing is a simple process. It assesses your site scripts –…

The 7 Worst Hacks and Breaches of All Time

5.11.2019 by Charlotte Greene

From global breaches exposing the personal data of millions, to employee slip ups jeopardising entire business networks, hacks and breaches have become a staple of our lives. But what are the worst hacks and breaches of all time? Well, we…

What is an eCommerce Business?

4.11.2019 by Charlotte Greene

By definition, eCommerce is the activity of buying or selling products online. An eCommerce business is usually involved in the selling aspect, using their website as a virtual store through which consumers can purchase goods over the internet. So, whenever…

White Hat Hackers: The inside story

30.10.2019 by Charlotte Greene

Often stereotyped as dubious, hooded characters hunched over keyboards in dank basements, hackers historically have had a pretty bad rep. But with every good villain comes a hero. In this case, the white hat hackers using their skills as a…

Where to Find Us At VMworld Europe 2019

29.10.2019 by Charlotte Greene

VMworld Europe 2019 is right around the corner! Taking place from 4th to 7th November in Barcelona, the four-day event offers incredible opportunities for education, training, and insights into current and future trends related to digital infrastructure technology and transformation.…

Vulnerability Scanning vs Penetration Testing

23.10.2019 by Charlotte Greene

This Vulnerability Scanning vs Penetration Testing guest blog is authored by Holly Williams, Technical Director of cybersecurity firm Secarma. * I occasionally see the terms vulnerability assessment and penetration test used interchangeably, or even phrases such as ‘automated penetration test’ thrown…