The pandemic has driven a vast and transformative digital transformation in the retail industry. As lockdowns came and went, retailers everywhere realised that eCommerce was a vital lifeline to safeguard their business through disruption. Now, the challenge is to use this transformation to enable long term competition - rather than short term survival. The surge in online retailers has itself caused a challenge, however. With so much competition in the industry, it’s more difficult than ever to stand out. In an industry dominated by a few eCommerce giants, customers expect a completely seamless user experience. But everyday jewellers, book sellers…