What you need to know and how to implement it
Black Friday is perhaps the biggest opportunity for retailers to gain new customers and make sales. In fact, the average person in the UK buys four products on Black Friday. But is your retail site ready to scale up to meet demand?
According to Google, users are 32% more likely to abandon a sale if it takes up to three seconds to load. It’s vital, therefore, that your eCommerce site provides them with a seamless shopping experience.
In this blog we recap the three questions you need to ask yourself to ensure your eCommerce site is ready to meet demand this Black Friday 2021.
For most eCommerce websites, Black Friday will be the single busiest day of the year. That means the bandwidth and technology you use throughout the rest of the year might not be enough to sustain demand. To be prepared for the spike, there are a few things you can do:
For hackers and cyber attackers, Black Friday is always a popular target. In fact, recent figures suggest malware and ransomware attacks spike by as much as 63% on the day. For that reason, it’s important to secure your website and there are several ways you can do this.
To make sure you’re getting the right balance, and only paying for the web services you need – when you need them – it’s important to make sure your website/platform is hosted on the right platform. There are a few options you can consider:
To check if your eCommerce site is ready to meet demand this Black Friday, access our Black Friday checklist/guide here.