Have you ever wanted to know more about domain names? Maybe not – but if you’re thinking about setting up a new business or website, it’s useful to know a little more about what a domain name is, how they work and what to consider before you go ahead and buy one.
Today’s blog looks at everything you never knew you wanted to know about domain names. Unless you’re brand new to the business world, you probably have some experience with registering a domain name – but have you given it the full consideration it needs?
Beginners often query the differences between a domain name and a website. Your domain name is exactly that – just a name. It’s the human-friendly way to find a website (rather than via an IP address). If the name is the address, your website is the house, and you must build it separately. What you choose to call your site is going to form the foundation of your brand, meaning that your domain name plays a bigger part than you may first realise. For brand identity and recognition the ideal situation is consistency across platforms and social channels – so you’re aiming for a domain name that’s not only available to buy for your website, but which also has availability for handles on Twitter, Instagram and Facebook.
Whilst we’re talking about brand identity and reputation, it’s worth considering the current trend for cybersquatting – a practice where a domain name is registered in bad faith. In 2019 13,857 squatting domains were registered, many of these associated with malicious URLs. Cybersquatters are increasingly choosing domain names that play on big brands, registering slight misspellings or variations to attempt to trick victims via phishing scams and other malicious schemes.
Considering the security of your brand is just one thing to think about when drawing up a list of names for your shiny new website. Here’s how to get started:
If you’re looking for a little extra help in registering your domain name or the management of your existing domains, SafeDNS™ from UKFast allows you to control your web domains quickly and easily. With an easy-to-use control panel and around-the-clock support, DNS management from UKFast makes controlling your hosting simple and secure.
Find out more about DNS management from UKFast.