There is no bigger test for an eCommerce store than the chaos of the Christmas peak season.
To add to the pressure, preparations are starting earlier every year, with many stores already finessing their strategy to maximise sales. So if you haven’t already started forming your Christmas action plan, don’t wait until it’s too late!
Here’s four fantastic tips to get your Christmas prep strategy up to scratch.
Studies show that online transactions in November and December highlight an 80% increase compared with all other months of the year. With such a huge jump in users visiting your site, how can you prevent website downtime and prepare your infrastructure?
The eCommerce marketplace is fierce. Only the fastest and most scalable sites survive the ever-decreasing patience of consumers. Ensure your site is optimised for a super speedy user journey by working with your hosting provider to prepare your infrastructure for huge fluctuations in traffic.
Did you know that 80% of customers now expect a personalised experience? Whether it’s optimising your site for multiple devices or making your customer experience as seamless as possible, you must be at the top of your game when the Christmas period hits.
Make the journey from entry to checkout as smooth as possible. Address the parts of your site that could be made easier to navigate. And think about how you can implement personalisation tools and techniques more effectively at every touchpoint.
The eCommerce industry generates swathes of data every single day. But how are you using this data to propel your business forward? Now is the perfect time to get to grips with how to use your data to drive sales and improve the customer experience.
In our FREE whitepaper, we’re talking segmentation, personalisation and targeted marketing. How can you achieve one-to-one personalisation versus targeted group marketing? What data should your business be collecting?
Imagine it now: Your site is perfectly designed, delivering the personalisation that your customers crave. Your infrastructure is prepped to cope with any peak or trough in user traffic. All is good. You experience the highest number of orders your site has ever seen. And then you realise that you haven’t considered a very important factor: how on earth do you ensure all these orders get to their new homes on time?
What is your festive season strategy when it comes to delivering on time and ensuring that stock is sufficient? Read the whitepaper now to get the latest guidance on this crucial, but often overlooked, part of the customer experience.
Get in-depth insight and tips from real eCommerce experts in the FREE whitepaper: Prepare your business for the festive season.