Two hundred and forty days. It seems like the distant future, doesn’t it? But it’s funny how time runs away from you – after all, there are only 90 days ‘til Christmas! How did that happen?
With the GDPR well and truly on the horizon, here’s the latest bite-size news on your new favourite piece of regulation, in one easy-to-read post.
Ad management company PageFair has said that the GDPR will force prolific social networks to abandon non-specific opt-out consent requests. Instead, the likes of Google and Facebook will have to replace their catch-all approach to user consent with an app and feature-specific set of opt-in options.
Umbrella businesses which share consent across clearly defined services may find that under GDPR they too are required to collect multiple instances of opt-in consent at the app or service level.