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Sarah UKFast | Account Manager

Who Wants A Cookie?

17 April 2017 by Guest

With the introduction of the General Data Protection Regulation (GDPR), cookie banners and pop-ups might all but disappear, and you’ll be in greater control of the cookies created by your browsing habits. As a user of the internet (it’s safe to assume that you are; welcome to the blog!) you’ll recognise a version of this message all too well:

‘Our website uses cookies to ensure you get the best experience. By continuing to use this website you consent to their use’

If you’re anything like us, you use the internet a lot, so by now you’re accepting these pop-ups without even thinking, never mind before reading an extensive Privacy Policy.

What are cookies?

GDPR cookiesCookies are used to identify you. In short, a cookie is a piece of unique data. Websites create these cookies and leave them on your computer, inside your browser of choice. The term is a shortened version of ‘magic cookie’ or ‘fortune cookie’, which is where the name comes from; it’s like a little packet with a message inside.

Cookies mean that you can leave things in your cart and come back to them later, they’re the reason you stay signed in to Facebook, and the reason Netflix remembers where you paused Season 3 of Better Call Saul last night.

That all seems harmless and useful, right?

How are cookies changing?

Although the data contained in a cookie is meant to be anonymised, the GDPR argues that this is still personal data, by virtue of the fact that it is about you. It says that you should have the right to know when this data might be shared and you must be given an explicit choice to allow it, or not allow it.

Right now, just by using a website you’re consenting to using cookies. It’s an ‘opt-out’ model. A website assumes that your continued use is a form of approval. In effect: if you don’t consent to cookies, stop using the website. The GDPR plans to put an end to assumptions about your consent. You’ll have to choose, and it will no longer be the responsibility of the website to manage your decisions.

Cookies after GDPR

Say goodbye to cookie banners and pop-ups! After GDPR, it will be the job of the browser to manage your consent to cookies during setup. The ability to manage your cookies has been present in modern browsers for years, but the setting is buried with all the other settings in your browser and – just like the websites you visit – they assume you consent to cookies and will by default be allowed.

So when you update or install a news browser after the GDPR is put in place, expect to be presented with a more explicit choice about what data you are sharing and what cookies are being shared, without any assumptions.


GDPR Is Here To Stay: What Happens Next?

The 25th May 2018 is just the beginning of your GDPR journey. Now the real fun starts.

We have created a number of guides, whitepapers and checklists to aid your GDPR compliance journey. Download your GDPR: What Happens Next? toolkit and receive all of our digital resources in one today.

Download the whitepaper