Customer service is king, and often the difference between a repeat customer and an expletive-filled social media character assassination. This sounds like the most basic of business lessons, but how can you take more of a strategic approach to getting it right? At our recent round table a panel of experts tackled the question.
By its very nature, customer service is all about the human element, so – while collecting data on your customers is important – it’s crucial to drill down into the data and look past the numbers; both in order to improve the customer experience and to know who’s right for your business to work with. These business brains share and debate their experiences, and advise on how to crack customer service.
The experts are explaining: