In this digital day and age, businesses have a seemingly endless stream of potentially valuable data at their fingertips. It’s a goldmine of information, but the trouble is, many companies aren’t using it to their advantage. Phil Foster of Love Energy Savings shares his insights. There are some occasions when numbers and raw data don’t give you the kind of insight that you’re looking for. Sometimes, only qualitative research can do that. So how do you go about monitoring something as subjective as customer service, or something as fluffy and unpredictable as customer loyalty? You would think that the only…
