There are times when London can seem like the bleakest, most uncaring city in the world (it doesn’t even have chips and gravy, which seems to deeply upset every Mancunian I’ve ever met); but the uptake on the new .london gTLD proves that us Brits actually do love the concrete jungle that’s home to the Queen, Eastenders, and more tourist tat than my Aunt Margaret’s house. So – good news everyone; as of yesterday, London is not only calling, it’s welcoming you with open arms! Day two of the new .london gTLD era has dawned, and here’s why you should get in on the action.
.london is the latest new gTLD superstar to become available on general release, and it’s causing quite a stir. After going into general availability yesterday, there were 35,557 .london domain names registered by the end of the first day (with around 24,000 of these had been nabbed in the priority release by trademark holders, residents and the like). It’s pretty popular – .london is now 12th on the list for most domain registrations of any of the new gTLDs.
The priority release is closed, but you better believe the general release is open people; which means that anyone can now apply for a .london domain. But if you want to shout about belonging to our fab capital then you need to get in there quickly…
For anyone who’s feeling all “whaaaat??” about the ICANN rollout, here’s a super quick summary:
So go on – show the world that you love a city that doesn’t smother its chips in a sauce normally reserved for Sunday lunchtime (sorry northerners, I still don’t get it!), and bag yourself a .london domain now!