As Black Friday hysteria takes hold of our little island, it's more important than ever for e-commerce businesses to ensure their websites are at peak performance. As the images of frenzied shoppers grappling cut price goods from the hands of their weaker counterparts start appearing online, the reasons for consumers to take to the internet for their Christmas shopping become very apparent! Rather than squabble in the aisles, savvy shoppers are seeking out deals online. In fact, new research by Santander has shown that more people will buy their gifts online than on the high street, with figures suggesting that…
