Alexa metrics
Live Chat

Welcome to UKFast, do you have a question? Our hosting experts have the answers.

Chat Now
Sarah UKFast | Account Manager

Cloud Clarity Needed to Protect Confused Buyers

10 October 2013 by Alice Cullen

Cloud vendors must establish one definition for cloud to protect buyers falling foul of multiple interpretations of the technology.

With more and more providers joining the cloud market and confusion still reigning over what the term actually means, baffled buyers are at risk of paying over the odds for technology that isn’t technically cloud, or worse entrusting their business data in unsuitable cloud solutions.

This is the warning from a panel of technology experts who gathered at a round table event to discuss the different ways that companies define cloud, and whether the confusion is causing businesses to invest in something they don’t understand.

Simon Swan, co-founder of online recruitment marketplace HiringHub.com said: “There is a real cause for someone to put together a dictionary for the cloud. Define the key terms and then whoever deals with IT in a business can go to that place and get the information. Then they will have a grasp of it before they engage with a cloud company.
“You have got to educate your audience. There needs to be a resource there for them, because they need to have confidence in the infrastructure.”

Tony Pepper, CEO and co-founder of Egress Software Technologies, explained that the confusion is market-wide as, despite organisations like the Cloud Industry Forum creating universal definitions, many firms continue to use their own.

Pepper said: “There is a real misunderstanding in the market, because everyone has their own definitions. It used to be very black and white, but now because services work so closely together it is a lot greyer. It keeps changing. For example, how many people using this cloud model understand liability?”
But Nick Kavanagh, operations director at Gteq, disagreed with the point, saying that he believes that, thanks to cloud sneaking its way into our personal lives more and more, businesses are more “cloud savvy” than they realise.

He said: “Businesses have been using it [the cloud] for a long time. Email systems like Hotmail, or programmes like Dropbox are all cloud-based. People don’t realise they are using it but they have been, and they are comfortable with it.”

The panel gathered at a round table debate held by hosting and colocation firm UKFast to discuss the evolution of cloud and its effects on business.