The rising popularity of mobile shopping has seen increased pressure on businesses to present their sites within a mobile-friendly format, resulting in many a web development team embracing the concept of responsive web design (RWD). By optimising online content to accommodate the range of devices each with a different screen size, research has shown enhanced user engagement – resulting in enhanced profits. But is this type of design really as responsive as it claims to be? Despite the belief that RWD should be a universal ideology, there are several factors to both sway and repel organisations from adopting the principle.…
