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Sarah UKFast | Account Manager

Happy Birthday YouTube

26 May 2011 by Jenn Granger

The global phenomenon, YouTube, celebrated its sixth birthday yesterday.

In a message on their blog, YouTube thanked everyone for their support and revealed two amazing stats on the video site’s popularity.

First they announced that over 48 hours of video content are uploaded every minute, “a 37% increase over the last six months and 100% over last year”. This growth will have been helped by YouTube increasing the maximum length of videos that can be uploaded to the site.

Secondly, YouTube passed three billion views per day last weekend; an increase of 50% over last year. As YouTube themselves pointed out, this is the equivalent to almost half the world’s population watching a video a day, or every U.S resident watching 9 videos per day.

Alongside the massive increase in traffic, the videos being posted have evolved. The backbone of YouTube still is, and always will be, home videos of pets, weddings, mishaps etc. However, especially over the past 9 months, YouTube has proved itself as a news resource as well. Videos from the uprisings in Tunisia, Libya, Egypt and Bahrain have been uploaded giving the world an opportunity to see what was actually happening, rather than relying on state media reports.

With the rise in mobile phones with video cameras, YouTube offers everyone the opportunity to get their videos online and for those videos to be seen by a huge number of people. We have our own videos that our film department makes, and we also put them onto our YouTube channel because we know that there is no better way to get our videos seen by so many and by such a mix of people.