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Jobs and Murdoch to Join Forces?

22 November 2010 by Lady Penelope

The Guardian has today revealed that a newspaper app made by Murdoch for the iPad has been, “secretly under development for several months.”

Following the introduction of paywalls to many News Corp titles earlier this year, Mr Murdoch’s multinational is to enter the app market with the “Daily”- a newspaper app made exclusively for the iPad and other similar tablets.

With the Guardian reporting that the app will be “developed with assistance from Apple engineers,” rumours have begun to spring up that Apple CEO Steve Jobs himself will be getting involved with this project. Although Jobs obviously has the final say over all apps, this would be one of the first in which he may be financially or creatively involved.

Reports suggest that 100 journalists have been hired for the paper, with senior journalists from the Sun and New York Post allegedly being considered for high-profile positions.

The Times, one of the most vital strings in News Corps’ bow, has had a hugely successful iPad app with its facility for rich media and photography making it a perfect ad platform.

However reports out today are hinting that the new “Daily” paper will have no inbound or outbound links from other sites, meaning that in-app advertising will have to remain just that!

Launching in early 2011, the Daily is reportedly going to have a price tag of 62p and will generate an automatic daily download for its subscribers.

While some critics are sceptical about the possible success of this new app considering the drop in circulation of conventional newspapers, others believe that the iPad is an ideal medium for modern news. With the target demographic for the iPad favouring convenience and exclusivity over value, some believe that this will work in favour of this new breed of application based newspaper.

What do you think? Are Jobs and Murdoch holding on to an outdated medium by trying to update the broadsheet to a handheld device? Or is this a wise marketing move?

Most importantly of all, do you think the new Daily app will be a success?

Let me know your thoughts!

Steve Jobs with the new Apple iPad

Steve Jobs with the new Apple iPad